19 MESSINA EL ET AL

Half of Cochrane and ISMPP conference attendees scan poster QR codes: Can we harmonize discordant feedback to further enhance engagement?

  • FEATURED RESOURCES

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    Poster walkthrough
  • PROMINENT QR CODES THAT CLEARLY SAY WHAT THEY LEAD TO MAY ENHANCE ENGAGEMENT

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    52% of respondents scanned ≥1 QR code (41/79)

    Top reasons for scanning (≥15%)

    1. Review the poster in more detail (63%)
    2. Access supplementary materials/digital extenders (19%)
    3. For information beyond the poster (16%)


    48% of respondents did not scan a QR code (38/79)

    Top reasons for not scanning (≥15%)

    1. Did not notice (28%)
    2. Not interested (23%)
    3. Viewing content via QR code is too cumbersome or it won’t actually be read later (15%)
  • HOW CAN WE IMPROVE ENGAGEMENT?

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    Make content easier to review later

    Readable on a mobile device (60/79; 76%)

    Make simpler to share with a colleague

    Facilitates sharing by email (21/79; 27%)

    Provide a video summary

    Provide content beyond the poster

    More accessible and engaging (18/79; 23%)

    Leads viewers to your larger body of work (16/79; 20%)

  • SUGGESTED SUPPLEMENTS TO QR CODES

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    Handouts

    Tangible material is easier for some to manage (13/47; 32%)

    Readable URLs

    For those who can't/don't want to scan a QR code (10/41; 24%)

  • METHODS

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    Surveyed attendees on-site at the 2023 Cochrane Colloquium and at the 2024 ISMPP EU and annual meetings.

    Respondents were surveyed face-to-face about how many QR codes they scanned or not; why they scanned QR codes or did not; what would encourage them to scan QR codes; and if they recommended other ways to share information.

    Questions were multiple-choice and free-response; respondents could select ≥≥1 choice per question.

  • LIMITATIONS

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    Survey population was limited to 79 respondents from 3 meetings: The 2023 Cochrane Colloquium and the 2024 ISMPP EU and annual meetings.

  • CITE THIS POSTER

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    Messina EL, Faulkes Z, Evans V, Wells JL, Morrison M, Parrish C, and Hannan N. Half of Cochrane and ISMPP conference attendees scan poster QR codes: Can we harmonize discordant feedback to further enhance engagement? Presented at the 21st Annual Meeting of the International Society for Medical Publication Professionals (ISMPP); May 12–14, 2025; Washington, D.C., USA. doi.org/10.6084/m9.figshare.24948474.v3​

  • ADDITIONAL RESOURCES

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    Here is a list of additional resources related to this poster that you may find useful.

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AUTHORS

Messina EL, Faulkes Z, Evans V, Wells JL, Morrison M, Parrish C, and Hannan N.

IPG Health Medical Communications, Curvenote, Germanna Community College 

Half of Cochrane and ISMPP conference attendees scan poster QR codes: Can we harmonize discordant feedback to further enhance engagement?

Presented at the 21st Annual Meeting of the International Society for Medical Publication Professionals (ISMPP); May 12–14, 2025; Washington, D.C., USA. doi.org/10.6084/m9.figshare.24948474.v3