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52% of respondents scanned ≥1 QR code (41/79)

Top reasons for scanning (≥15%)

1. Review the poster in more detail (63%)
2. Access supplementary materials/digital extenders (19%)
3. For information beyond the poster (16%)
   

48% of respondents did not scan a QR code (38/79)

Top reasons for not scanning (≥15%)

1. Did not notice (28%)
2. Not interested (23%)
3. Viewing content via QR code is too cumbersome or it won’t actually be read later (15%)

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Make content easier to review later

Readable on a mobile device (60/79; 76%)

Make simpler to share with a colleague

Facilitates sharing by email (21/79; 27%)

Provide a video summary

Provide content beyond the poster

More accessible and engaging (18/79; 23%)

Leads viewers to your larger body of work (16/79; 20%)

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Handouts

Tangible material is easier for some to manage (13/47; 32%)

Readable URLs

For those who can't/don't want to scan a QR code (10/41; 24%)

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Surveyed attendees on-site at the 2023 Cochrane Colloquium and at the 2024 ISMPP EU and annual meetings.

Respondents were surveyed face-to-face about how many QR codes they scanned or not; why they scanned QR codes or did not; what would encourage them to scan QR codes; and if they recommended other ways to share information.

Questions were multiple-choice and free-response; respondents could select ≥≥1 choice per question.

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Survey population was limited to 79 respondents from 3 meetings: The 2023 Cochrane Colloquium and the 2024 ISMPP EU and annual meetings.

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Messina EL, Faulkes Z, Evans V, Wells JL, Morrison M, Parrish C, and Hannan N. Half of Cochrane and ISMPP conference attendees scan poster QR codes: Can we harmonize discordant feedback to further enhance engagement? Presented at the 21st Annual Meeting of the International Society for Medical Publication Professionals (ISMPP); May 12–14, 2025; Washington, D.C., USA. doi.org/10.6084/m9.figshare.24948474.v3​